Brisbane Business Hub: Email Marketing Automation Masterclass with ActiveCampaign

  • April 18, 2022
When:
May 4, 2022 @ 2:00 pm – 2:00 pm Australia/Sydney Timezone
2022-05-04T14:00:00+10:00
2022-05-04T14:00:00+10:00
Brisbane Business Hub: Email Marketing Automation Masterclass with ActiveCampaign

Dear Oxbridge Partners and Affiliates,

In this interactive workshop Elevature and global SaaS platform, ActiveCampaign, will present a masterclass on email marketing automation.

In this workshop, you will learn how to implement best practice techniques and establish the foundations for marketing automation.

Agenda

  • An overview of marketing automation: what is it, how it works and what it can do for your business.
  • Best practice focus areas for email marketing automation: Customer experience mapping, data segmentation, integrations, dynamic content creation and reporting.
  • Live business case demonstration: Implementing email marketing automation within ActiveCampaign.
  • To make the most of this workshop, we recommend that attendees bring a laptop.

Who is this workshop for?

  • Are you a hands-on business owner who prefers to control your marketing efforts? Then, we’ll show you exactly how to set up email marketing automation for your business.
  • Is email marketing on your to-do list? We’ll outline best practice steps to get started and set up for success.
  • Are you responsible for marketing and interested in learning more about ActiveCampaign? In this workshop, you’ll first-hand navigate and experience the platform’s capabilities.

What will you get from this workshop?

  • Learn how to get from zero to running a live, automated email marketing system that turns customers and fans into customers.
  • Gain an understanding of how email marketing automation works,
  • Know what to consider and learn how to get started step-by-step,
  • Solve a frequent problem faced by organisations with an interactive demo business case.

PRESENTER

About Andre Fisher, Director of Elevature

Andre is the director of Elevature, which he started to reinvent the way organisations approach growth. After several years in professional sales with global brands to managing a growth marketing agency, he discovered a passion for tech and automation. By unlocking scalable growth with a fresh and modern approach, Andre’s on a mission to help organisations grow with the help of automation.

Elevature identifies pain points within the business environment to deliver efficiencies in time management and cost savings with integrated automation solutions. We help organisations mitigate risk and increase profitability. We help teams maximise productivity and increase workload capacity.

About Adam Agresta, Head of Channel in Australia and New Zealand for ActiveCampaign

Adam Agresta is the Head of Channel in Australia and New Zealand for ActiveCampaign and has been with the Company for over two years. Adam has a great understanding of the Marketing Automation landscape and how small businesses should consider how to structure their sales and marketing tech stack. Adam has also used various sales and marketing tools in his businesses and prior roles, such as Hubspot, Mailchimp, Pipedrive, Salesforce, Zoho and GetResponse. Adam’s experience with these tools, in conjunction with his now great understanding of the ActiveCampaign platform, puts him in a strong position to offer effective help and advice on all things Small Business, ActiveCampaign and Marketing Automation.

 

ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalisation across social, email, messaging, chat and text.

Location: Brisbane Business Hub: Level 2/155 Queen St, Brisbane City QLD 4000

Cost: Free

See https://businessinbrisbane.com.au/events/email-marketing-automation-masterclass-with-activecampaign/

The Oxbridge Team

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